December 8, 2018

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber Monday alone, according to Adobe. Still, it wasn’t all rosy. Issues such as lower average order values, higher cart […]

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December 8, 2018

Get your sneak peek at the MarTech agenda

Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for proven strategies from real-world experts. Here’s a sneak peek: Tracks and topics that matter The grand vision of martech guides the creation of our agenda, with speakers and sessions like… “NextGen Marketing: How Artificial Intelligence […]

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