January 16, 2019

How are marketers using IoT in 2019?

More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth? Smart speakers a good starting point A steep rise in the purchase of voice devices, as well as smart home devices like the Amazon-owned […]

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January 16, 2019

Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers

Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week. First use […]

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January 15, 2019

Adobe adds a Progressive Web Apps builder to Magento

A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. “A seismic advancement.” PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA […]

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