¿What is Business Intelligence?

Business Intelligence involves the tasks required to transform data into information that is then translated into knowledge aimed at improving  the decision making  process of businesses.

Data, information and knowledge

From a more pragmatic point of view, and associating it directly with information technologies, we can define Business Intelligence as the set of methodologies, applications and technologies that allow us to collect, debug and transform data from transactional systems and unstructured information (internal and external). to the company) in structured information, for its direct exploitation (reporting, OLTP / OLAP analysis, alerts …) or for its analysis and conversion into knowledge, thus giving support to the decision-making on the business.

Business intelligence acts as a strategic factor for a company or organization, generating a potential competitive advantage, which is nothing other than providing privileged information to respond to business problems: entry into new markets, promotions or product offerings, elimination of islands of information, financial control, cost optimization, production planning, analysis of customer profiles, profitability of a specific product, etc …

The main Business Intelligence products that exist today are:

* Integral Control Tables

* Decision Support Systems (DSS)

* Executive Information Systems (EIS)

On the other hand, the main components of data sources in Business Intelligence that exist today are:

* Datamart

* Datawarehouse

The systems and components of the BI are differentiated from the operational systems in which they are optimized to ask and disclose about data. This typically means that, in a data warehouse, the data is denormalized to support high performance queries, while in operational systems they are usually standardized to support continuous data insertion, modification and deletion operations. In this sense, ETL processes (extraction, transformation and loading), which feed BI systems, have to translate from one or several normalized and independent operational systems to a single denormalized system, whose data are fully integrated.

In short, a complete BI solution allows:

* Observe what is happening?

* Understand why it happens?

* Predict what would happen?

* Collaborate what should the team do?

* Decide what path should be followed?

Cycle of information in the company

The Metric Impact Advantage

In Metric Impact we understand the value of the data and the benefits that can contribute in the decision making in companies and organizations. We have extensive experience in data mining and analytics. Each client has different types of systems, databases and structure in their information. Our team will listen and analyze the situation on a case-by-case basis and offer the most effective and innovative solution for extraction, structure and data analysis so that you as a decision-maker can only focus on the data that matters.

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