In Metric Impact we use public data mining, analytical interpretation and theory of game and probability. We combine these methods together with the power of computer tools for the preparation of studies in political sectors that help obtain a vision of the political landscape through metrics. These metrics are typically useful for candidacies, social awareness campaigns, defense of issues, knowledge of public opinion. Here are the types of metrics and data that are offered:

  • Analytics: Mining of data relevant to the study is done using the Metric Impact method supported with computer tools. Having obtained the data, they are interpreted and create metrics relevant to the objective. Typically data are obtained from demography, electorate, digital media, social networks and public opinion on the subject being studied.
  • Probabilities: Based on the obtained metrics, game theory and probability theory are used to obtain probabilities of possible results of the subject in question.
  • Possible Scenarios: This optional section is a qualitative study. From the obtained metrics the possible scenarios are identified according to the possibilities of changes in the data. This exercise is done so that the client can visualize the possible scenarios and make a more informed action strategy for their political agenda.

 

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